Well…for those who are not in the know, a little background…
Just like dating sites such as match.com and OKCupid.com, us brown folks have matrimonial sites like shaadi.com (shaadi is sanskrit for wedding). The difference is that these are matrimonial sites, not dating sites. I’d say that shaadi.com makes eharmony.com look like craigslist’s casual encounters. Frequently the profiles are put up by the parents of the marriage-seeker. In the brown community, this isn’t so odd–I’ve got tons of otherwise eligible friends whose parents have put up profiles for them.
And just like other dating sites, the matrimonial sites have offensively superficial criteria by which to categorize, filter, and sort prospective mates…income, education, age, religion, etc. But we’ve got our own cultural contributions to add. Things like caste, which we say is a relic of the past, but these damn matrimonial sites still enable caste prejudice by including it in your profile. And equally offensive is skin color. Us brown folks span the spectrum in skin color…and sadly, too many of us are hung up on the color of one’s skin. The matrimonial sites give you the option to select options like “fair”, “wheatish brown”, “dark”, etc.
Anyhow, my folks put me down for wheatish brown. And I’ve come to learn that wheatish brown is what you indicate when you are dark, but to ashamed to admit it. I’ve asked them to fix this (’cause I’m dark, dammit!), but this is their little project, not mine.